League of Legends WORLDS
Prime Gaming Booth & Merch

Contributions: Art Direction, Graphic Design, Merchandise, Photography, Animation

WORLDS is an Esports tournament for the multiplayer online battle arena video game, League of Legends.

Amazon Prime Gaming hosted an on-site booth for the finals in San Francisco on the weekend leading into the event. The booth would feature a giant gumball machine that Prime members could try their hand at winning a wide array of prizes, including tickets to the finals.

My team designed the graphics and videos that made up the booth, including the tickets that tell you what you’ve won from the gumball machine, some of the prizes and a set of custom-made prizes featuring the exclusive Nasus Doge Emote.

Tickets & Prizes

Along with smaller items that would be placed inside of the gumball machine capsules, players could win tickets that could be exchanged at the booth for larger prizes such as collectibles, t-shirts, blankets, in-game currency and more

Tickets

Merch Mock-ups

Final Merch

Booth Design

My team provided the key art, photo wall and animated promo/swag/giveaway videos that would adorn all sides of the booth.

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