League of Legends - WORLDS
Prime Gaming Ad Spot
Contributions: Creative Direction, Animation, Video Editing, Storyboards, Design
WORLDS is an Esports tournament for the multiplayer online battle arena video game, League of Legends. Amazon Prime Gaming offered a capsule full of in-game rewards as well as an exclusive emote for Prime members to claim during the event.
Using in-game art, my team created a video showcasing each of the rewards players could unlock, which would air live during the League of Legends finals, both in the arena and to over 5 million viewers on Twitch.
Storyboards & animation tests
Before work could begin work on the video, I needed to develop a game plan on how we would bring these otherwise static elements to life through animation and, most importantly, the ways in which each would enter and leave the frame.
Spotted in the wild
The final product would run at the WORLDS finals between matches, both in the stadium and broadcast live via Twitch. We also featured the spot at our booth during the event. Our partners at Riot congratulated us, saying it was the best thing we had produced in collaboration with them.
